Cookie Policy

The digitalpurpose website use cookies and similar technologies to access and use your data for the purposes listed below. Please note that this Cookie Notice is part of our Privacy Policy.  

What are cookies?

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. Cookies may tell us, whether you have visited our website before or whether you are a new visitor. The primary purpose of a cookie is to store information about a user during or after their visit within an online site. Stored information may include, for example, web browser, IP address, time zone, language settings on a website, login status. We may further include in the term cookies other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as "user IDs"). Cookies are used in order to make the website work, to remember your preferences, and generally to improve the user experience.

Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics, and other purposes. This is described in more detailed manner below.

Cookie disclosure

The following section explains the types, categories, and purpose of cookies on the Websites. By using these Websites, you consent to the deployment of cookies for the stated purpose. 

Cookies we may use and why

When we use cookies, we classify them into any one of the following categories:

  • Session cookies
    Session cookies remain in your browser during your browser session only, and exist until you leave the website.

  • Persistent/Permanent cookies
    These cookies remain in your browser for a set period of time after browser session (unless deleted by you). Permanent cookies remain stored even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.

  • First-party cookies:
    First-party cookies are set by ourselves.

  • Third-party cookies (also: third-party cookies):
    Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.

  • Essential (also: strictly necessary) cookies:
    Cookies may be absolutely necessary for the operation of a website (e.g. to store logins or other user input or for security reasons).

  • Statistical, marketing and personalization cookies:
    Furthermore, cookies are generally also used in the context of range measurement and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to show users content that matches their potential interests. This process is also referred to as "tracking", i.e., tracking the potential interests of users. Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal basis: The legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

Storage period: Unless we provide you with explicit information on the storage period of permanent/persistent cookies (e.g. in the context of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as "opt-out"). You can initially declare your objection by means of your browser settings, e.g. by deactivating the use of cookies (whereby this may also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can obtain further instructions on how to object in the context of the information on the service providers and cookies used.

Processing of cookie data based on consent: We use a cookie consent management procedure, in the context of which the consent of users to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure can be obtained and managed and revoked by users. Here, the declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies), in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used.

  • Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  • Data subjects: Users (e.g., website visitors, users of online services).

  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).

 

How we manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

How long will cookies remain on my device?

The length of time cookies will stay on your device will depend on whether it is a “persistent” or “session” cookie. A persistent cookie will be stored by a web browser and will remain valid until its set expiration date, unless deleted by you before the expiration date. A session cookie, on the other hand, will expire at the end of your web session, when the web browser is closed.

How can I control cookies?

You can control and manage cookies in various ways. Please keep in mind, removing or disabling cookies may impact your user experience and parts of this Website may no longer be fully functional.

Where cookies are not strictly necessary for the provision of our Website, we will ask you to consent to our use of cookies when you first visit our Website. Consent can be provided or revoked by clicking on “Manage cookie preferences” at the top of this page.

You may also be able to change your browser settings to manage and control cookies. You can find detailed information on how to do so at the particular browser settings, please refer to the specific browser in this case.

Any consent to accept or to decline cookies is limited to the site for which this Cookie Notice is posted and not to other sites or any other pages, which may be hyperlinked to our Website. For more information on cookies used by those websites, please refer to the specific privacy or cookie notice on those websites.

 

Changes to this Cookie Policy

We may modify or amend this Cookie Policy from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the bottom of this page, and such modified or amended Cookie Policy shall be effective as to you and your information as of that revision date.

We encourage you to periodically review this Cookie Policy to be informed about how we are using cookies.

 

If you need more information, please contact us via legal@digitalpurpose.ch.

Last modified March 30th, 2023.